Promo offers a broad spectrum of marketing services in house and through its partner company sp-consulting. We always set out success criteria at the outset and monitor progress versus these objectives throughout the project to ensure clients are delighted with the results.

Marketing
- Market research
• Industry analysis – overview of opportunities to pursue
• Field research – competitor and niche analysis
• Data collection including questionnaires
• Mystery shopper research especially for quality and customer relationship monitoring

- The four P’s to enable success
• Evaluation of:
• Product – the range and possible improvements
• Price – is it right
• Promotion – are you doing enough of the right thing
• Place – are you selling in all the right places and how to get you there

- Presentation of a comprehensive Marketing and Business Strategy, highlighting:
• Areas to develop
• New market opportunities
• How to capture these and develop

- Marketing Processes and planning
• By encompassing the Excellence framework and all its values - a proactive approach to cyclical marketing planning is enabled, so that the business evolves continually capturing new opportunities for growth and profit.

Selling
- Enabling organisations to optimise their sales performance by:
• Sales training – field or office based personnel
• Designing and producing literature product or service literature which really sells products properly to your customer base
• Enabling companies to manage their database more effectively to produce sales results
• Tele-marketing and lead generating
• Product merchandising
• In store demonstrations, tastings and exhibitions
• Account handling services or training for existing staff in customer relationship management

Training
We can run bespoke training in any area, but some examples of courses already run
• Merchandising for profit
• Interview skills
• Tele-phone manner and making the most of the call
• General sales techniques
• The benefits of sales promotion for your business

PR and Communication
• General media handling – publicity
• Editorial and copywriting
• Telesales and telemarketing campaigns, appointment and lead generation.

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