New Activia Fruit Fusions and Danio yogurt products are a great way to start a healthier lifestyle, and promoting healthy living is something that is always close to our hearts.
So when we were asked to help the team promote the great taste and healthy benefits of Activia Fruit Fusions and Danio yogurt products we were delighted to be a part of the team.
Our role was to support the launch of the new Activia product range in Asda stores with a car park sampling campaign.
Our experiential teams were tasked with promoting the new products as part of the familiar Activia product range, by encouraging shoppers to try a free sample and then go on to purchase the product in the store.
Promo UK Ltd. were responsible for; selecting and pre-booking 60 Asda stores nationwide; nationwide logistics and distribution of the chilled stock; and sourcing and managing the brand engagement teams with specific FMCG experience.
The campaign was really successful engaging more than 24,000 consumers with this great way to start a